Martha Hodgins
MARKETING DIRECTOR
Martha Hodgins is an accomplished brand strategist and marketing director with a strong foundation in advertising, media strategy, and digital marketing. She holds a Bachelor of Advertising & Media Strategies from Texas Tech University. Martha is pursuing a Master of Business Administration (MBA) with a concentration in Marketing at West Texas A&M University.
As Marketing Director at Buffalo Design Architects Inc., Martha has led the development and execution of comprehensive marketing strategies that bolster the firm's brand presence across multiple platforms. She is adept at managing all marketing materials, maintaining the company’s website and Google Business profile, and driving engagement through social media strategies on Instagram, Facebook, LinkedIn, and Twitter.
Her organizational skills ensure that all marketing materials are effectively managed and maintained, contributing to the firm's brand visibility.
Before joining Buffalo Design Architects, Martha served as a Marketing and Outreach Representative at the University of New Mexico’s Global Education Office, where she managed website content, developed social media plans, and led the marketing communications group. Her earlier work as a research intern at The Tadpole Agency involved researching various industries, from CBD to automotive, and helping to establish brand strategies that drove client marketing efforts.
Martha’s expertise includes certifications in Google Analytics, Google Ads, Semrush SEO, and social media management platforms like HootSuite, Loomly, and Agorapulse. Her technical skills in video editing, content marketing, and design tools such as Adobe Photoshop, InDesign, and Illustrator further enhance her ability to craft engaging and impactful marketing campaigns.
Martha Hodgins is a driven and creative marketing professional who consistently delivers results while staying aligned with her organization's vision and goals.
Education
Bachelor of Arts in Advertising and Media Strategies | Texas Tech University
Master of Business Administration with a concentration in Marketing (ongoing) | West Texas A&M University